Tonje Lilleås

I’m starting over

If you google “How to start over” one of the first hits you’ll get is an article about 7 tips for starting over in life. Now I don’t want to start over in life, I have too many good things going, but I do want to start over with my content creation.

I started this blog back in 2015 as a way for me to express myself and to share my images. That’s the same year as I started posting photos on Instagram. I think the reason was that I wanted people to see the things I saw, and maybe for people to see me as someone else than a nerdy brainiac. When I was 35 I posted my first video on YouTube, much for the same reasons. I needed the creative outlet.

I’ve not been consistent with my posting on any platforms since starting. But I have made quite a few images, posts and videos, some of which I’ve been quite proud of.

I don’t think it’s a particularly well kept secret that I’ve dreamed of being able to turn photography or content creation into something more than a hobby. But what I haven’t told anyone is that I had given myself a time limit. If I hadn’t been able to establish myself as a content creator before I turned 40, I was going to quit and focus on something else.

The deadline is here – and I’m starting over

And here I am. I just turned 40. I have right around 500 followers on Instagram, more videos than subscribers on my YouTube channel and my blog has about 400 visits on average each month. The deadline is here, and I’m by no means hitting my targets.

But I’m not going to quit. I’ve decided I’m starting over. I’m giving myself a new beginning. A fresh start.


So how do you start over? Well, according to google you

  1. start by reflecting on your past experiences.

  2. move on to practice mindfulness

  3. then you identify your goals

  4. before you determine what’s working and what needs to change

  5. then you try something new. step out of your comfort zone

  6. by now you will most likely have made some progress, so it’s time to recognize it

And at this point, as you’ve done all the past 6 steps, google figures you’re probably struggling to start over. So step nr. 7 is reaching out to a life coach. I don’t know about you. But I think this sounds like a blogpost that are aimed at selling me something. Maybe a few hours talking to a life coach?

Nevertheless, I’m going to give it a go. Focusing on my content creation I will go through the steps and give myself the fresh start. (Because I’m worth it, right?) And if you want to, you can follow my journey. I promise I will report my raw and authentic process. Let’s go!



  1. Reply

    Martin Cooper

    February 10, 2024

    Thank you for sharing your journey with us! Starting over can feel daunting, but your determination to give yourself a fresh beginning is truly inspiring. Your honesty about your goals and challenges resonates with so many of us who are also navigating our own paths in content creation and beyond. I’m excited to follow along as you reflect, set goals, and step out of your comfort zone. Remember, every step forward is progress, and your authenticity shines through in your work. Here’s to new beginnings and embracing the journey ahead!

    • Reply

      Tonje Lilleås

      February 10, 2024

      Thank you for your very kind and encouraging words, Martin! And you’re absolutely right; every step forward is progress! All the best, Tonje


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